The balance sheet for your customer base.
Tacet scored every customer in your base on expected future net value: not just what they will spend, but what they will be worth after returns, discounts, and margin.
Customer equity is the predicted future contribution of your customer base over the next 12 months. It accounts for purchase behavior, margins, and returns, not just revenue.
1,270 high-confidence customers show subscription-compatible purchase patterns. Their equity is currently at risk of churn.
16,528 existing subscribers excluded from targeting. 91 candidates flagged as full-price loyalists, where converting to subscription could reduce margin.
These are three of the insights already in your data. Any can be acted on or tested. The scoring surfaces new ones every month.
78% of your customers bought once. Tacet identifies which ones will buy again, what to recommend, and when. The Second Purchase Playbook tests this directly.
Tacet scores churn probability per customer. Your top 5,173 customers hold $1.05M in equity. Targeted retention before they leave, not after.
1,024 customers who used to be valuable went quiet. Tacet knows which ones are recoverable and what brought them in the first time.
The Second Purchase Playbook tests one insight head-to-head against your existing flows. The integration is built and validated. Ready to launch.
Per-customer equity scores, purchase predictions, return risk. CSV export and automated Klaviyo profile updates.
Key insights, value concentration, customer archetypes, growth levers, gateway products, discount sensitivity, subscription opportunities.
Custom CSV segments, treatment and control splits, Klaviyo segment creation via API. Most requests delivered within two business days.
Experiment guidance, Klaviyo orchestration and automation, weekly trending reports, final experiment analysis.
The experiment runs at no cost until we reach statistical significance, starting with a 4-week window and extending as needed. Tacet bears all integration, scoring, and measurement cost. Once the results are in, we confirm terms and start the subscription.
The experiment is free. You see weekly measurement reports with statistical significance testing. We run until the data speaks clearly. If treatment beats control, you have proof. If not, you walk away having learned something at no cost.
Tacet has already invested the Klaviyo integration, scoring pipeline, and experiment infrastructure for Sober(ish). The only thing needed to launch is the flow template on your side.
The $2,250/month rate (75% off standard $9,000/month) is reserved for founding design partners. As Tacet scales, this window closes. Locking in now means locking in the rate.
The equity is in your data. The experiment proves it.